UX and Banking: What Do We Forget?

Everyone thinks they know the definition of a “great customer experience”—Google it and you’ll see over 57.3 million results. Whoa. Just how many of those do you think are aligned with your definition of a great customer experience?  Banks may have regulations, legacy systems, and other barriers to work with when designing a digital banking platform, but that doesn’t…

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BEacon READY!

“Bacon?” “Bitcoins?” “I love pecans!”   That’s the list of my favorite responses to “have you heard about beacons?” since I joined Aequilibrium Software six weeks ago. Confession: At least two of those were my own blunders (take a wild guess as to which ones). Let’s just say it’s exciting to reflect on how much…

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Get your fix, fast.

Ditch the lineups. Starbucks brings mobile pay and coffee together. Mmm. It’s the start of our day. Our fix. Our mid-afternoon lazy, sleepy pick-me-up. Our excuse to take a break. Our reason to meet friends. And for many of us, it’s integral to our day-to-day existence. Pretty powerful stuff if you ask me. As a…

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